Client: Friesland Campina

Target group: 300 employees of Friesland Campina Riedel Juices

Goal:  experience the new strategy

Description: after the presentation of Friesland Campina’s new strategy, the employees went to work on their own state’s strategy within the created ‘fruit juice country’. But how do you make sure that you can actually execute the designed strategy? And what happens if you have to gradually adjust your strategy? Serious business, presented in the characteristic, instructive style that we are known for.

Category: Management Games

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